ChatGPT Prompts for SEO and Content Marketing
ChatGPT can help with keyword research, content planning, search intent, blog outlines, on-page SEO, content optimization, and content strategy. It works best when you provide your target audience, topic, website, and business goals.
1. Create an SEO Strategy
Create an SEO strategy for [website/business]. My target audience is [audience], my main goal is [goal], and my primary topics are [topics]. Include content, technical, and on-page SEO priorities.
2. Find Keyword Ideas
Generate 50 keyword ideas related to [topic]. Group them by search intent: informational, commercial, comparison, and transactional.
3. Identify Search Intent
Analyze the likely search intent behind these keywords. Categorize each as informational, navigational, commercial, or transactional and explain why: [keywords].
4. Find Long-Tail Keywords
Generate 30 long-tail keyword ideas for [topic]. Focus on specific questions and problems that beginners are likely to search for.
5. Find Content Gaps
Based on these existing topics, identify important content gaps I could target to provide additional value to [audience]: [topics].
6. Build a Topic Cluster
Create a topic cluster around [main topic]. Suggest one pillar page and 15 supporting articles, explaining how they should be internally linked.
7. Create a Content Calendar
Create a 30-day SEO content calendar for [website]. Include the topic, target keyword, search intent, content format, and suggested title.
8. Generate Blog Topics
Give me 25 useful blog topics about [topic]. Prioritize topics that address specific questions, problems, or goals of [target audience].
9. Create a Blog Outline
Create a detailed SEO-friendly outline for an article titled “[title].” Include H2s, H3s, questions to answer, examples, and a suggested conclusion.
10. Write an SEO Introduction
Write three possible introductions for an article about [topic]. Make them clear, engaging, and directly address the reader's search intent.
11. Improve Existing Content
Review this article for search intent, clarity, structure, topical coverage, repetition, and usefulness. Give me specific recommendations for improvement: [article].
12. Improve a Title
Give me 15 compelling title options for an article targeting [keyword]. Keep them accurate, natural, and relevant to search intent.
13. Create Meta Titles and Descriptions
Create five meta title and meta description options for this page. Make them descriptive, compelling, and aligned with the page's search intent: [content].
14. Improve Headings
Review these headings and create a clearer H1-H3 structure that makes the article easy to navigate and understand: [headings].
15. Find FAQ Ideas
Generate 15 frequently asked questions people may have about [topic]. Provide concise answers that directly address each question.
16. Improve Internal Linking
Review these articles and suggest relevant internal-linking opportunities. For each suggestion, provide the source article, destination article, and recommended anchor text: [articles].
17. Create a Content Brief
Create a detailed content brief for the keyword “[keyword].” Include search intent, target audience, recommended angle, outline, questions to answer, examples to include, and internal-linking ideas.
18. Create a Content Refresh Plan
Analyze this older article and create a content-refresh plan. Identify outdated information, missing sections, weak areas, and opportunities to make it more useful: [article].
19. Repurpose Content
Turn this blog post into a LinkedIn post, email newsletter, five social media posts, and a short video script while keeping the main message consistent: [article].
20. Create an SEO Content Funnel
Build a content funnel for [business/product]. Suggest top-of-funnel, middle-of-funnel, and bottom-of-funnel content, including topics, search intent, and CTAs.
21. Analyze Competitor Content
Analyze these competitor article topics and identify patterns, missing topics, and opportunities to create more useful content: [topics].
22. Generate Featured-Snippet Ideas
For the keyword “[keyword],” identify questions that could be answered clearly in a short paragraph, list, or table. Suggest concise answer formats.
23. Optimize for Readability
Rewrite this content to improve readability, flow, headings, sentence structure, and clarity. Keep the facts and intended meaning unchanged: [content].
24. Create an Editorial Checklist
Create an SEO content checklist covering keyword targeting, search intent, headings, internal links, images, readability, metadata, sources, and final quality checks.
25. Build a Complete Content Strategy
Act as an experienced SEO and content strategist.
Website: [website]
Business: [business]
Audience: [audience]
Main topics: [topics]
Goals: [goals]
Competitors: [competitors]Create a 90-day content strategy including topic clusters, keyword themes, search intent, content formats, publishing priorities, internal linking, and KPIs.
Final Takeaway
The best SEO prompts don't focus only on inserting keywords. Ask ChatGPT to consider search intent, audience needs, content quality, topical coverage, internal linking, and business goals.
Use ChatGPT to speed up research, planning, writing, and optimization—but verify important facts and use real search and performance data when making SEO decisions.